Visual Identity for the fictitious multidisciplinary art festival “TRANSVERSAL,” held at the Museum of Art, Architecture, and Technology (MAAT) in Lisbon. The concept of this work was to showcase the fluidity of a multidisciplinary event, where visual arts, performance, music, installation, video, and mixed media come together. Throughout the entire visual identity, the location itself, next to the Tejo River, served as a guideline for the shapes of the final work.